profile
As a Senior Creative & Marketing Project Manager, I bridge the worlds of creativity and strategic planning. A master at juggling projects, allocating resources and optimizing workflow, with a passion for creative problem-solving and collaboration. My experiences have afforded me the opportunity to become an expert multitasker and negotiator ensuring projects not only kick off on the right foot, but also stay on course, navigating through the creative process with precision and efficiency. My day-to-day involves aligning teams, managing deadlines, and taking ownership of the workflow system, guaranteeing that it reflects the real-time progress and needed adjustments. As a strategic and conceptual thinker, I continuously analyzing processes, redefining for the most effective approach. I love to brainstorm new ideas then work on making them come to life. With six years working in a project management role, I am highly detail-oriented, working proficiently in a fast paced environment, handling multiple projects with ease.
Additionally, photography has alway been a passion of mine. For 12 years I managed my own part-time freelance wedding photography business. Now it is a creative outlet that is both rewarding and enjoyable. My photography work has allowed me to learn about many different aspects of photography, affording me the opportunity to learn about business, marketing and the creative process.
Experience
ebbo | clarus direct
senior Project manager, marketing & Creative
October 2022 - Present
Since 2001, ebbo has helped e-commerce businesses build, market, and maintain their loyalty reward programs. The Creative and Marketing Operations teams create customer websites, design all digital marketing content and print materials, as well as, manage all marketing campaigns and email communication needs for the programs they create.
Team Leadership: Manage the distribution of all the incoming projects and tasks for 15+ team members on the Creative, Marketing Operations and UX teams, serving as the team’s main point of contact.
Strategic Planning & Execution: Oversee the planning and execution of 25+ projects simultaneously (approximately 500 tasks per month) evaluate marketing briefs for necessary requirements, assess project scope, developing the project plan and timelines.
Workflow Development: Develop and maintain the workflow in project management software systems, Asana & Jira, map out processes using an Agile Methodology. Define best practices, while continually making enhancements to improve execution, resulting in a 20% increase in productivity and organization of the team.
Resource Allocation: Prioritize and assign requests to team members to complete based on workload, skillset, focus areas and timing.
Meeting Ownership: Lead the daily team stand-up meeting, kick-offs, retrospectives, and backlog grooming/sprint planning meetings, keeping projects on track and running effective sprint cycles.
Risk Management: Regularly monitor the project progress, identify potential roadblocks to the productivity, resolve issues, and problem-solve to develop contingency plans to facilitate on-time delivery.
Workflow Execution: Manage the creative process, adhering to project schedules and timelines, while moving projects through the development phases (UX, copy, design, photo, video, email, marketing operations).
Stakeholder Collaboration: Act as a liaison between cross-functional teams (Product, Brand Marketing, Media, Sales, Client Services) to align internal and external stakeholders on project requirements, status, revisions and marketing deliverables.
Budget Management: Provide hour estimates for promotional projects, support of budget preparation and expense tracking.
Workflow Optimization: Track the the workflow, prepare reports on operational KPIs and analyze data to continuously optimize departmental operations, implementing process improvements, enhancing the team’s efficiency.
Photography: Oversee all photography related projects.
Supervision: Directly manage the Creative Project Manager.
clarus commerce
creative & marketing project | Traffic manager
June 2018 - October 2022
Strategic Planning & Execution: Work with the creative, marketing, client services, project management and product development teams to manage current, incoming projects and day-to-day creative requests.
Scheduling & Planning: Develop and maintain time action plans/schedules, ensuring the creative flow of content, design, client review and production efforts are on time and on schedule.
Workflow Execution: Manage efforts to complete copy, design, marketing operations, client review and development, while managing and track all timelines, project communications and deliverables for the Creative & Marketing team.
Stakeholder Collaboration: Facilitate communications within the teams to troubleshoot and problem solve projects, working to resolve any issues pertaining to schedules, timelines, and client changes.
Workflow Tracking: Create a system for project workflow and a reporting to track all aspects of creative production workflow.
Process Development: Develop a standard for setting and tracking the priority of all work requested including developing a process for managing urgent requests.
Photography & Video Production: Manage all projects related to photography and video production.
Supervision: Directly manage video production specialist.
professional photographers of america
advertising | creative services manager
May 2012 - June 2018
Professional Photographers of America is the world’s largest nonprofit association for professional photographers, with 30,000 members in 54 countries. Professional Photographer magazine is the top wedding and portrait publication in the photographic industry with a circulation of 35,000. The association's yearly photographic conference attracts 10,000 - 12,000 attendees each year.
Production Management: Manage the day-to-day project workflow, scheduling and timelines for all creative assets for the Advertising, Publications, and Circulation departments by tracking materials, monitoring progress and working with designers and vendors.
Marketing Collaboration: Collaborate on developing marketing campaigns, advertising initiatives, and promotional materials to help increase customer acquisition, retention and sales revenue.
Marketing Communication: Communicate initiatives via e-mail campaigns, vendor newsletters, digital media, and various types of direct mail familiarizing our advertisers, sponsors and corporate partners of promotions and benefits.
Client Management: Work as a liaison between our Advertising/Sales department and external vendors by collecting materials and overseeing delivery of assets and services.
Event Management: Direct and oversee the implementation of all elements of sponsorship benefits for 20 - 30 sponsors for a yearly photographic trade show.
Print Production: Collect all graphics, images and digital assets from all sponsors to create large-scale graphic displays. Ensure all assets are printed and displayed properly.
Vendor Relationships: Maintain partnerships with various marquee clients such as Canon, Nikon, Panasonic, and Adobe, by providing superior customer service, tracking benefits, collecting materials and delivering assets.
Performance Evaluation: Partner with the Publications and Marketing departments on promotional efforts, analyze performance and optimize the strategy to increase participation and engagement in the magazine, website and social media presence.
Supervise: manage, direct and provide guidance for the Advertising Services Coordinator.
cheryl pearson photography
owner | professional photographer
June 2006 - March 2018
Business Management: Manage all aspects of a wedding and portrait photography business.
Event Photography: Professionally photograph weddings and large-scale events.
Photo Editing & Retouching: Perform all post production workflow, retouching, image edits and album design for photographs and videos.
Design: Design all marketing promotional materials and campaigns promoting the business.
Website Management: Organize and maintain the business website. cherylpearson.com
professional photographers of america
creative | marketing coordinator
November 2006 - May 2012
Marketing Support: Partner with Sales/Advertising team to provide support for advertising and sales-related inquires.
Program Management: Manage corporate partnership program, ensuring flawless execution by tracking inventory and implementing benefits.
Design: Perform basic design and image edits for various circulation promotional materials.
Project Workflow: Assist with project workflow, coordinating production and printing of promotional materials for the Sales and Publications departments.
Social Media: Implement, promote and manage magazine Pinterest page
technical
skills
Jira (Alassian)
Confulence
Asana
Miro
Trello
Figma
Branfolder
Salesforce
Adobe Photoshop
Adobe InDesign
Adobe Lightroom
Adobe Premier Pro
Adobe Acrobat Pro
Microsoft Word
Microsoft Excel
Microsoft Powerpoint
Microsoft Outlook
Microsoft Teams
Education
university of connecticut
storrs, CT
B.A. Psychology
Graduated May 2000
hallmark institute of photography
turner falls, ma
Certificate of Completion in Photography
Graduated July 2005
art institute, PITTSBURGH online
paier college of art, Hamden, CT
Graphic Design Classes:
Design Fundamentals, Typography Traditional,
Digital Color Theory, Design & Technology,
Introduction to Computer Graphics,
Mac Design Tools, Computer Drawing
Email: info@cherylpearson.com
Website: cherylpearson.com
Phone: 203.710.2352
Address: branford, ct
linkedin.com/cheryl-pearson
testimonials
“I have had the pleasure of working with Cheryl and she is incredibly talented. She is an innovative thinker with the ability to manage multiple projects simultaneously. Her ability to identify with clients and deliver solutions that guarantee results makes her such a valuable teammate.”
“I have known Cheryl for over 10 years. Cheryl is an utmost professional in every aspect. She is organized, dedicated, and efficient. Her talent as a photographer is unparalleled, as well as her knowledge of the field of photography. Anyone would be lucky to have Cheryl on their team or to use her creative services!”
“I had the pleasure of working closely with Cheryl for a number of years at PPA and I can offer an unequivocal endorsement of her capabilities, skills and professionalism. Cheryl is a great talent, who is adept at multi-tasking and project management; managing priorities and competing interests; and meeting deadlines and accomplishing tasks under pressure. She is a pleasant person to work with and a consummate professional who is reliable, adaptable and a team player. Cheryl provided real value and dependability to our department and organization every day and I wholeheartedly recommend her to others. ”